This is not simply a rant about how bad NBC’s coverage of the Olympics was. Anyone who has NBC and even remotely cared about the Olympics knows why NBC’s coverage was terrible.
This is a blog entry in which I try to figure out why. (The short answer is money. The slightly longer short answer is that all of our values eventually lead us back to money. Awesome.)
Possibility #1: People don’t actually like/have the attention span for sports.
Sports are one of the few things that get a strong emotional reaction out of me. I don’t know exactly why, but there is just something about the combination of sportsmanship, dedication, athleticism, teamwork, the joys of victory and the agony of defeat that gets me.
Basketball is my sports-watching poison of choice (you try growing up in Indiana), but I’ll obsess over pretty much any sporting contest if given the opportunity. This summer alone I’ve indulged in the French Open, the NBA Finals, Wimbledon, the UEFA Euro, the Tour de France, and the summer Olympics. The thing about the first five events is that I was actually able to watch them. I saw complete matches, complete games, even complete road stages.1
Enter: The Olympics, NBC-style.