I understand the fear about invasion of privacy.
Privacy just one more of those case where we think it means one thing and the government thinks it means another. I do think there are a lot of sinister things the government could do with certain information they collect from us. I also think that we hypocritically support some of these measures when they are done to other people, like airport security measures, GPS to track criminals, etc.
On the surface, it’s creepy to think about ads being tailored to you based on your internet activity, and it doesn’t seem right that your personal information can be shared to third parties via a social networking site or your internet search history.
But people are making Google and Facebook seem like purveyors of identity theft.
Yes, advertisers are trying to target ads to you based on your personal interests. They aren’t collecting your social security number, and they aren’t going to tell your employer that you are a closet Buffy fan. Frankly, if this means I never have to see commercials for Luvs diapers or ambulance-chasing lawyers or Kay Jewelers again, then I would be all too happy.
Advertising is a form of mind control and manipulation, but it’s not so pervasive that it takes away your ability to resist.
You still have a choice NOT to buy the products being advertised.
You don’t HAVE to spend money on things you don’t really need.